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Courtesy of Clear Channel Outdoor.
Clear Channel Outdoor, an OOH media company, has launched its “Leading the Way” campaign, which runs through May on U.S. billboards and features digital creative highlighting cultural contributions from Asian and Pacific Islander luminaries, including individuals from the spheres of sports, entertainment, business and civil rights, according to a press release.
The campaign was created by a team including Kevin Ordonez, member of the CCO corporate creative team; Andrew Paramo, art director at CCO-SoCal and Daryl Quitalig, art director at CCO-Midwest.
Campaign entries include:
- Bowen Yang, comedian – First Chinese American “SNL” cast member.
- Christine Sun Kim, sound artist — Accessibility champion for the deaf.
- Cynthia Choi, civil rights activist — Co-founder, Stop AAPI Hate.
- Dale Ho, ACLU lawyer — Fighter for voting rights.
- Kamala Harris, VP, USA — First South Asian American Vice President of the United States.
- Michelle Yeoh, Oscar winner — First Asian to win best actress.
- Vijay Singh, Masters winner — First South Asian Title Holder.
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