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Courtesy of Broadsign.
Digital signage firm Broadsign has announced the general availability of its Broadsign Ad Server platform, with aims to expand customer options for ad targeting, sales, and analytics in one-to-one digital out-of-home selling environments, according to a press release.
The next-gen platform is designed with pDOOH use cases in mind, with a strong emphasis on direct sales capabilities to benefit media owners.
The system is also designed to integrate with existing Broadsign systems, including the company’s programmatic SSP offering.
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