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Courtesy of Adobe Stock.
Lucit, a billboard connectivity software provider, has announced its technical integration with DoohClick, an ad technology platform, according to a press release.
The integration gives DoohClick users in Europe, Asia, Africa and North America the ability to use creative and control features of Lucit on screens running the DoohClick player.
“We are excited to make Lucit available to new markets outside of North America,” Gina Gordon, CEO at Lucit, said in the release. “DoohClick’s modern tools and functionality work seamlessly with Lucit’s platform, creating a complete end-to-end experience.”
“This partnership gives media owners and operators a highly efficient way to manage their digital billboard inventory, reduce administrative tasks by putting the advertisers in control and deliver relevant advertising messages to local audiences,” Jonas Glad, CEO at DoohClick, said in the release. “This is a win-win partnership. DoohClick’s clients can make their inventory available to Lucit customers who can deliver targeted real-time campaigns to OOH audiences through our ad management platform.”
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