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Atlona, an AV and technology firm and subsidiary of Panduit, has announced its appointment of Heinrich Mester as regional sales manager for German and Austrian markets as it seeks to expand its footprint in the Eurozone, specifically in the DACH region (Germany, Austria and Switzerland), according to a press release.
Mester will focus on Austria and southern Germany, reporting to senior sales manager Kai Ellingsen.
“The education market in Germany is thriving as there is a substantial spending initiative to rapidly digitize schools and universities,” Mester said in the release. “The corporate vertical is also interesting, with notable opportunities taking shape in different sectors. I look forward to demonstrating the power of leveraging IP networks for routing, distribution and control, while also raising visibility to Atlona’s more recent BYOD and BYOM solutions. Their product lineup delivers a valuable combination to support emerging customer needs.”
“Heinrich’s addition to our EMEA sales team is a positive for Atlona and our customers in the DACH region,” Thorstein Goecke, business director for EMEA at Atlona, said in the release. “His knowledge of the German and Austrian business markets is deep, as [is] his experience working with strong AV brands. With Heinrich and Kai leading our sales and business development vision throughout the region, Atlona’s regional growth is in excellent hands moving forward.”
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