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The Bombas anti-homelessness campaign is running across digital and analog displays across NYC. Image provided by Bombas.
Apparel brand Bombas has launched an anti-homelessness campaign in New York City leveraging digital and analog OOH advertising to raise awareness and advocacy as part of its mission to re-educate the public about the issue, according to a press release.
In celebration of reaching its 100 millionth donation, Bombas and partners (including Quan Media Group and Kingsland) designed a campaign to tell the story of people experiencing homelessness and to dispel common myths about the issue, with campaign goals focused on issue awareness rather than sales metrics.
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Image provided by Bombas. |
Bombas also collaborated with Dr. Nyssa Snow-Hill of the University of Illinois Chicago to study lack of compassion towards homeless people and to study ways to alter common perceptions.
The campaign includes more than three hundred OOH ads across the city in digital and analog formats, including billboards, bus stations and other sites, tackling common misconceptions about homelessness — for example, on the notion that homeless people choose not to work, sharing messaging that the majority of homeless people have jobs (and often multiple jobs).
The campaign includes interactivity, such as QR codes on the advertisements that take viewers to an informational microsite, along with social media such as TikTok and Instagram.
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Image provided by Bombas. |
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