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Image provided by Watchfire.
Digital signage firm Watchfire has announced its partnership with the Emporia Public Library in Emporia, Kansas, to install digital signage in front of the building, according to a case study made exclusively available to Digital Signage Today.
Founded in 1869, the Emporia Public Library is the oldest continuously-operating library in the state, and until the digital installation, the only signage the library had was an entry sign at the door.
Because the building is city-owned, the library petitioned for city approval for the project; after approval, they contacted integrator Luminous Neon, Inc. for project planning and fulfillment.
Luminous designed the monument sign, including the 8mm digital display, for which Luminous selected Watchfire. “Watchfire always stands behind their products and does what they say they will do,” Virginia Baumgartner, senior account manager at Luminous, said in the release. “All libraries are looking for ways to communicate with the public, and a digital message center can be very effective.”
“Our new sign gives us another way to communicate with residents,” Pauline Stacchini, executive director at the Emporia Public Library, said in the release. “Our staff and the public alike really like the sign.”
The digital sign is used to promote events and library programs, including story time and the Friends of the Library Book Sale, along with time-sensitive information like weather-related hours changes, aiming for engagement with a weekly rotation of photos along with animated content transitions. On the interactivity side, the system is designed to support the library’s newsletter, website and social media presence; however, messaging is designed to focus on library-centered content.
“Many businesses in town will run community events on their marquees, but we have to stay neutral,” Stacchini added in the case study. “It’s hard to say no, but we have to keep the focus on the library.”
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