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Pearson Farm has turned to DOOH amid a peach shortage. Image provided by DBC Brand Communications.
In response to a peach shortage, Georgia-based Pearson farm has turned to DOOH advertising, in partnership with Ferebee Lane, according to a press release.
Slated to run until July 2, the campaign is designed to raise awareness of the shortage with a variety of ads (examples below) broadcast on digital billboards in Atlanta; the theme of a countdown to the last peach is represented by diminishing quantities of peaches in images during the course of the ad campaign.
Digital Signage Today reached out to request examples of the campaign creative, which can be seen below (all images courtesy of DBC Brand Communications).
All images courtesy of DBC Communications. |
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