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Image provided by Broadsign.
Broadsign, a digital signage firm, has announced its partnership with Flow City, which will expand Broadsign’s ad tech footprint by making DOOH screens available to buyers via the Flow City DSP, including premium display locations in the U.S., the U.K. and France, according to a press release.
The deal includes access to more than 4,000 Clear Channel displays in the U.K., which are available via Clear Channel’s LaunchPAD programmatic solution.
“Flow City accommodates a range of OOH budgets and its unique algorithms help ensure buyers’ DOOH campaigns don’t go unnoticed, making it an ideal partner for integration with our SSP,” John Dolan, VP, global head of media sales and service, Broadsign, said in the release. “Working with their team on the integration was seamless, and we can’t wait to see how buyers leverage the available inventory to deliver standout campaigns.”
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