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AllOver Media, a U.S.-based multi-platform OOH media company, has acquired Boxi, a tech-infused truck media company, aiming at advertising based on trucks, including digital and analog platforms, according to a press release.
“In the 12 months ending in March 2023, U.S. drivers have logged 3.27 trillion miles, higher than any other comparable 12-month period in history,” Jeff Griffing, CEO of AllOver Media, said in the release. “It’s impossible to ignore the amount of people on roadways today, and we see this trend as an opportunity to aggregate those eyeballs into advertising impressions for our customers. You cannot ad block or change the channel on a 26- foot box truck with a beautiful brand message that is next to you on the road. We’re excited to combine the proven impact of large format truck messages with 24/7 customer measurement technology.”
“Having bootstrapped Boxi from a tiny Santa Monica apartment a mere six years ago, I’m proud to say our team now wraps over a thousand trucks a year with customer messages,” Neal Pecchenino, CEO at Boxi, said in the release. “We build campaigns with a proprietary mix of technology and proactive problem solving that result in high impact, dashboard tracked, low CPM campaigns in all markets. We couldn’t be more excited to work with Jeff Griffing and the incredible team at AllOver Media. Our focus on quality and our vision for how to provide game-changing technologies to the industry are completely aligned. Our new partnership opens a world of possibilities, big things to come.”
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