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Image provided by Adobe Stock.
Place Exchange, a supply-side platform for OOH media, has announced its partnership with Astral, the Canada-based OOH advertising division of Bell Media, to integrate Place Exchange with Astral screens, according to a press release.
The deal adds thousands of Astral displays to Place Exchange’s reach, including street furniture, digital billboards, restaurant displays, and transit displays, among others.
“We are thrilled to expand our reach in Canada and offer advertisers opportunities to engage their target audiences nationwide on Astral’s powerful array of DOOH displays,” Nick Bennett, SVP of Partnerships at Place Exchange, said in the release.
“We’re excited to be partnering with Place Exchange to help unlock greater demand for our inventory,” Farshad Kajouii, GM for OOH and Business Development at Bell Media, said in the release. “We look forward to providing more opportunities for advertisers to integrate Astral’s premium inventory into omnichannel marketing strategies.”
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