[ad_1]
QMS signage on Alfred Street in Sydney, Australia. Image provided by QMS.
QMS has announced its expansion in the Sydney, Australia DOOH advertising space with the installation of more than 500 digital panels across 33 suburbs including high-traffic areas and bus shelters, according to a press release.
High traffic area installations that feature three or more consecutive bus shelter displays have been completed at Eddy Avenue, Wynyard, Queen Victoria Building, Alfred Street/Circular Quay, Anzac Parade and Taylor Square, with two smaller locations at Liverpool and Elizabeth streets.
Bus shelters include thermal glass roofs to provide protection in hot weather along with digital screens for advertising and informational content.
“The response to our consecutive bus shelter locations has been fantastic, with very strong demand from marketers and agencies,” Mark Fairhurst, executive GM at QMS, said in the release. “We’re delighted to be able to offer multiple visually stunning, high-impact consecutive sites in our City of Sydney network, in key locations where digital large format is so scarce. Leading brands across all the major categories have already run creative across the consecutive sites — including luxury, automotive, finance, FMCG, entertainment and travel — taking advantage of multiple ad panels in a row.
“We know that 67% of the audience of our City of Sydney network comes from people living in other Sydney suburbs, making the city the heart of Australia’s biggest market. This means that clients are able to build reach more efficiently, while also having a digital-led canvas to deliver relevant messages with unrivalled impact.”
[ad_2]
Source link
