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Basis, a business technology firm, has partnered with Place Exchange, a programmatic DOOH advertising platform, including integration between the firms’ systems and the use of the OpenRTB 2.6 specification by IAB Tech Lab for the standardization of connecting DOOH ad inventory to programmatic buying channels, according to a press release.
Basis users will gain access to digital displays in a variety of locations, including shopping, entertainment and transportation centers, including inventory from providers like Clear Channel Outdoor, GroceryTV, OUTFRONT Media, Volta, Zoom Media and others.
“Place Exchange is thrilled to partner with Basis to expand programmatic access to digital out-of-home,” Dave Etherington, chief commercial officer at Place Exchange, said in the release. “This partnership unlocks unmatched scale, quality and transparency for Basis advertisers that want to connect with their customers in the physical world, alongside their online executions.”
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