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Image provided by Redbox.
Redbox DVD rental machines will be offering TikTok video content and brand advertising under a partnership with the social media giant, according to a press release.
TikTok will provide Redbox content from its platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide and offer brands the opportunity to advertise alongside it.
The partnership also includes Crackle Connex, which, like Redbox, is owned by Chicken Soup for the Soul Entertainment.
“This new partnership provides advertisers a unique opportunity to reach new audiences and drive engagement,” Philippe Guelton, chief revenue officer of Crackle Connex, said in the press release. “Our Redbox kiosks are in high-traffic locations where millions of people frequently shop, such as grocery stores or value retailers. We look forward to working with TikTok on expanding this partnership as our DOOH network expands.”
“This partnership allows us to bring together the power of our exceptional content with the high-visibility of Redbox kiosk locations, creating an effective and fresh approach to advertising,” Dan Page, head of global distribution, new screens at TikTok, said in the press release.
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