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Other than “AI,” perhaps no term dominates discussions in business and technology as much as “Gen Z;” from hype cycles heralding the largest consumer group in history to doomsayers forecasting the death of beloved legacy industries at their hands, few groups have been more coveted, feared, OR misunderstood as Gen Z, according to an exclusive interview with E.J. Kritz, EVP, Training & Customer Experience at APC, who joined Daniel Brown, editor at Networld Media Group, to discuss the truth about Gen Z according to data from a breakthrough study just completed by APC.
While the consultancy is still studying data, insights are already emerging, and the full study results will be made available for free to all attendees at the ICXA/BCX joint summit in Charlotte, North Carolina this September. During the interview, E.J. shared a few emerging insights that help businesses make the most of the untapped potential of Gen Z, including busting popular myths and surprising insights (Gen Z loves experiences, and they are less “phone-addicted” during those experiences than popular culture likes to portray them, for example. They also buy records — and lots of them!)
Demystifying the youngest global consumers and sharing their values (it is one of the most values-oriented consumer groups in history, after all), E.J. makes a powerful case for research and data-based decision making as industries and verticals pivot to serve this new consumer group, and warns against falling into common pitfalls based on erroneous assumptions about Gen Z and its habits.
As co-members of the Advisory Board of the Interactive Customer Experience Association, Brown and Kritz’s lively discussion paints the portrait of a dynamic, powerful market opportunity unlike any in recent memory — one that requires hard data and clear thinking to leverage for powerful, lasting success.
Registration for the Interactive Customer Experience Summit is now open.
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Daniel Brown is the editor of Digital Signage Today. He is an accomplished technology writer whose experience includes creating knowledge base content for a major university’s computing services department. His previous experience also includes IT project management, technical support and education. He can usually be found in a coffee shop near a large pile of books.
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