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QMS, an out-of-home media and advertising firm based in the Australia/ New Zealand market, has laid the groundwork for a DOOH push during the FIFA Women’s World Cup, which is to debut on Thursday in ANZ, according to a press release.
The QMS network in Sydney, 73% of whose displays are located within 2 km (about 1.24 miles) of the Sydney Football Stadium and surrounding football-focused entertainment and hospitality venues, has partnered with seven advertisers including Visa, Xero, Elvis: A Musical Revolution, Visit Victoria, AHM Health Insurance, Aussie Broadband and FIFA.
The Sydney Women’s World Cup marks the first time the event will be held in the Southern Hemisphere.
“Like all of Australia, we are thrilled about the FIFA Women’s World Cup 2023 and will be cheering on the Matildas as they chase the Cup on their home soil,” Mark Fairhurst, executive GM at QMS, said in the release. “We are very excited to work with our commercial partners to mark this incredible sporting competition. The QMS City of Sydney network offers a rare out of home opportunity to target football fans as they travel to stadia, fan zones, pubs and clubs, and represents a great way to get behind the Matildas and to support women’s sport.
“Women’s sport is vibrant, inspiring and increasingly popular. The FIFA Women’s World Cup 2023 will bring with it enormous cultural and positive change for participation in sport — especially in the lead up to the 2024 Paris Olympics Games… (and) will be a premier tourism and major event drawcard for Sydney. As WorldPride and Vivid Sydney have shown recently, big events draw big audiences and there’s no place like the City of Sydney to bring that scale and excitement to life.”
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