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Vistar Media, a media and advertising technology firm, has announced the launch of its “Nearest Location” feature for advertisers, allowing brick and mortar stores to automatically add information about the nearest store location to a given ad based on where it is being viewed, according to a press release.
“For brands trying to drive campaign outcomes offline, in the physical world, meeting consumers — literally — where they are can be transformative to marketing strategies,” Leslie Lee, SVP of marketing at Vistar Media, said in the release. “Highlighting the closest available locations to consumers viewing a DOOH ad is a powerful way to mix awareness and a drive to immediate action. We expect to see more experimentation with this and other dynamic creative features that drive consumers in-store.”
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