[ad_1]
Elon Musk posted a picture of the X logo projected onto the headquarters building of the platform formerly known as Twitter.
Elon Musk, Twitter’s owner and until recently its CEO, has announced that the official rebranding of Twitter as “X” is completed, according to online posts on the platform this weekend, including retweeting CEO Linda Yaccarino’s messages on the transition along with a photo of the new logo projected onto the headquarters building.Though the transition officially began with court documents filed in April, according to a report by CNBC, Musk appeared to be marking the transition in a more visible way.
“X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services and opportunities,” Yaccarino said in the retweeted posts. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.
“It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression,” Yaccarino wrote in a second post retweeted by Musk. “Twitter made one massive impression and changed the way we communicate. Now X will go further, transforming the global town square.”
 |
Screenshots of Elon Musk’s retweets of X CEO Linda Yaccarino’s messages on the completion of the rebranding of X, formerly known as Twitter. |
Reactions to the transition were mixed, with some on the platform welcoming the change and others criticizing it.
In a thread posted by AdWeek, asking users for opinions, respondents included users and at least one former Twitter executive.
“The logo had ~90% brand recognition worldwide. On par with Coca-Cola,” Blue check-verified user Nola Weinstein, whose profile identifies her as head of Apple Events and former Head of Culture, Brand Experience and Engagement for Twitter.
User Ann Huffstutter replied in thread: “Not a fan… also still trying understand the why behind this… It just wasn’t necessary.”
Some claimed the logo design was unoriginal or undesirable, with one user retweeting a claim that the new X logo was cribbed from EDM producer Kxlider on Spotify.
“It’s not a rebrand, not yet anyway!” posted user Mike Nicholson. “In the app store, on the desktop, in the Twitter app, it’s all Twitter. Shining a bat signal-style ‘X’ onto the side of HQ and changing your background pic doesn’t constitute a rebrand.”
“Seems rather forbidding and unfriendly,” tweeted user Sheryl Standifer. “But what do I know, being in the ad biz for my entire career?”
Some users were positive, with blue check-verified user Mike Nease defending the move in a tweet: “1) It’s not the final evolution of the logo. He said it’s an interim logo. 2) Doing it publicly is bound to have all eyeballs 👀 on what they’ll do next. 3) You can’t stop talking about it or thinking about not either or else this thread wouldn’t exist. From a marketing perspective these are all wins.”
Daniel Brown is the editor of Digital Signage Today. He is an accomplished technology writer whose experience includes creating knowledge base content for a major university’s computing services department. His previous experience also includes IT project management, technical support and education. He can usually be found in a coffee shop near a large pile of books.
[ad_2]
Source link
