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Marina Bay Sands and Art Science Museum in Singapore after sunset. Image provided by Adobe Stock.
Vistar Media has reported 727 active advertisers using its DSP in the APAC region in H1 2023, marking 300% growth over the same period in 2022, according to a report in AdNews.
Current and planned recruitment is set to bring total staffing to 24 for the APAC region, with more than half based in Australia, more than doubling regional staffing from 2022 numbers.
APAC screens tallied at 30,500 with more than 50 media owners, and Vistar media owners in New Zealand saw 70% increase in the last six months.
“We are thrilled and energized to continue building on this growth in the region as we service leading brands and agencies in supporting their end-to-end DOOH needs,” Ben Baker, MD for APAC at Vistar Media, said in the report. “It is also refreshing to see more of our partners understand the crucial role DOOH can play in their marketing mix and the value it brings to their overall business objectives. Vistar Media in APAC is going from strength to strength, underwritten by our amazing team, great partners, and growth of the OOH category. I look forward to this momentum continuing into H2 as we see marketers and brands making the most of OOH measurement and dynamic creative.”
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