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Image provided by Broadsign.
DOOH ad tech firm Broadsign has announced its partnership today with illumin (formerly AcuityAds) to integrate Broadsign’s supply side platform with illumin’s journey advertising platform, according to a press release.
“DOOH has grown to become a critical part of journey marketing, so as we continue to look to the future, expanding our platform to include this important facet of programmatic advertising is crucial,” Andrey Feldman, VP Products at illumin, said in the release. “The ability to plan, optimize and measure in one place is unique to illumin, and when it comes to adding DOOH to our platform, we want to partner with the best, making Broadsign an obvious choice. Our work together will enhance the illumin platform by providing marketers access to a massive pool of premium DOOH inventory in one easy-to-use, connected canvas. It’s a testament to our continued commitment to help redefine the industry’s cross-channel journey.”
“Exceeding marketer objectives requires a broad but focused approach, making cross-channel advertising with DOOH a smart strategy,” John Dolan, VP, global head of media sales and service at Broadsign, said in the release. “We’re excited to team up with illumin to bring this unique channel and all it has to offer to its media buyer base. With access to premium roadside, retail, EV charger, transit, and other OOH inventory in highly trafficked areas from the Broadsign SSP, it will be easier for illumin users to connect with target audiences and reach them as they move about their day.”
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