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Image provided by Intersection.
Charlotte Douglas International Airport (CLT) has extended its advertising contract with Intersection through June 2028, according to a press release.
As the seventh-busiest airport in the United States by air traffic, DOOH reach at CLT measures nearly 48 million passengers per year, and the airport plans to invest several billion dollars in expansion.
The airport’s partnership with Intersection dates back to 2013, and the new deal includes plans for additional digital signage in the concourse and baggage claim area, along with static displays throughout the airport.
“We are thrilled to once again continue and expand our partnership with CLT,” Scott Goldsmith, president and COO at Intersection, said in the release. “Our media touchpoints allow advertisers to connect with engaged travel audiences from all over the world at one of the nation’s premiere airports.”
“We look forward to the airport’s continued partnership with Intersection,” Ted Kaplan, chief business and innovation officer at CLT, said in the release. “The investment in the latest media technology by Intersection will help amplify the innovative upgrades we’ve introduced to passengers in CLT’s everchanging terminal building.”
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