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Quotient, a digital promotions and media technology firm, has launched its white label DOOH platform for retailers, aiming to allow companies of any size to access and sell DOOH alongside existing retail media, according to a press release.
The product can integrate first-party data with Quotient’s location-based intelligence and media measurement software to optimize in-store advertising at brick and mortar establishments.
“Amid price pressures and the struggle to maintain customer loyalty, retailers need solutions to empower brands to target the right consumers in the right place with the right message,” Jeff Williams, chief retail officer at Quotient, said in the release. “Our DOOH tools have a proven track record of success in helping retailers drive increased traffic and CPG brands achieve higher conversion rates and return on ad spend. We look forward to helping these companies grow their businesses and strengthen their relationships with consumers.”
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