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Beeyond Media, which operates a supply side platform for DOOH advertising, has joined the Digital Place-based Advertising Association (DPAA) trade association for OOH advertising and media, according to a release.
“We are pleased to have Beeyond Media as part of our robust community of members,” Barry Frey, president and CEO at the DPAA, said in the release. “We look forward to their active participation and sharing of knowledge.”
“DOOH advertising has reached a significant turning point in its evolution, and we are dedicated to propelling this transformation by adopting the right approach, placing a strong emphasis on transparency through our robust platform,” Alejandro Donzis, CEO at Beeyond Media, said in the release. “We are excited to become part of the global DPAA community, as it enables us to leverage the power of collaboration and drive our mission of providing brands and agencies with an enriched outdoor advertising experience.”
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