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Photo courtesy Diana Bolbat
Opinions expressed by Digital Journal contributors are their own.
There are many different varieties of children’s content, but perhaps the most useful and beneficial is that which seeks to educate. But how can one successfully teach children information while maintaining their interest? Can videos be shot efficiently while using very young actors? These questions arise for the many YouTube users who have thought about starting their own channel. We were lucky enough to hear answers and advice from Diana Bolbat, a leading authority in the field and the creator of the multi-million-dollar channel “Vania Mania Kids!” with over 22M subscribers.
Diana is a vivid example of a talented content creator. Her channel “Vania Mania Kids” has amassed a huge number of subscribers thanks to her unique creative approach and professionalism. Her talent lies in her ability to pick up interesting educational topics, which she presents in an exciting and entertaining way in order to ensure that information is easily assimilated and remembered by children.
Diana’s ability to grow the channel is tremendous. In 2015, “Vania Mania Kids” was created from scratch. In 2020, the main Vania Mania Kids channel even received a Diamond Creator Award for surpassing 10 million subscribers! To date, Vania Mania Kids has shot close to 991 videos and has more than 23 million subscribers, and their number of channels has increased to seven for different countries and different languages. Almost 32 million subscribers love all of 7 channels in total.
Diana, in her role as a Creative Director and Producer, is aware of the importance of creating content that combines learning and entertainment for young children. She pays special attention to making the videos understandable, interesting, and accessible to her target audience.
She carefully selects the video’s educational topics and develops content that stimulates childrens’ mental development. Making use of creative methods and interactive formats, she captivates kids and makes learning fun and memorable. She has a particular talent for explaining complex concepts in simple and understandable language with the help of visual illustrations and interesting tasks. However, she knows that children will simply lose interest if the video given to them is solely educational and without any entertaining aspects to keep their attention. She introduces the educational topic as subtly and accurately as possible, so as not to overload the kids. The channel has videos dedicated to the solar system—through which children study stars and planets—and videos which convey the elementary laws of physics. One illustrative and creative example is a video in which some of the young actors explore why a series of objects float or sink. With the help of eye-catching, large-scale props, the team helps kids learn everything from the alphabet to nature conservation.
The combination of learning and entertainment in “Vania Mania Kids” videos makes the channel attractive to both children and their parents. Diana, as a Creative Director, skillfully combines these two aspects in order to create videos that help instill children with a love of learning. Diana includes music, dancing, games, and colorful characters in the videos in order to captivate children and develop their imaginations. The fast growth and success of “Vania Mania Kids” can be attributed to this creative, unique, and innovative approach to creating children’s content.
Diana has become an important member of the YouTube community, as well as a bright and extraordinary representative of the children’s content world. Her ability to create high-quality and interesting videos not only entertains, but also inspires children globally. Devoted fans of the channel consistently contact Diana through personal Instagram accounts to leave positive feedback and words of gratitude. Diana also noted that it is especially pleasant to hear that children often ask their parents to turn on the channel and are willing to study, clean, and do chores just so they can watch the next video.
Shooting videos starring children is no easy task. The development of such videos includes deciding on topics, finding and inviting the right specialists to create a high-quality result, spending a considerable amount of time studying how the chosen video distribution platform works, creating a budget, and much more. Diana shared that she involved teachers as consultants in the initial stages of her channel. In addition, she strictly follows the principals that YouTube holds for children’s content, which are constantly updated as the video community develops. Such principals dictate how one interacts with children and how to direct them on set. The ”Vania Mania Kids” family pays close attention to these rules, as they plan to develop further and scale globally.
Sports are an important aspect of the Bolbat family, and their interest in athletics and nutrition is broadcast in their videos. The family creates videos on football, gymnastics, creativity, drawing—everything that is present in the lives of the children. Special attention is paid to healthy nutrition and learning to discern which foods are beneficial.
In each video, Diana strives to convey a certain meaningful value. Simultaneously, presentation of information does not turn into a tedious lesson or lecture, but rather feels like a game. The young actors and their parents appear in videos not only for their own pleasure—which is extremely important to the family—but also with the aim of bringing a kind and useful force into the world.
“Vania Mania Kids” thrives due to the unique perspective that the five young actors bring to their videos. It is truly interesting to watch certain topics revealed through the prism of the relationship between the younger and older siblings. The Bolbat family children range in age, and it is fun to observe how the toddlers react to their older brothers and sisters in a given situation. Moreover, this range in age allows the family to perfectly cover any topic in the field of children’s content.
Diana notes that filming videos for the channel has had a great, tangible effect on her children. According to Diana, her son Ivan very shy and timid until he was 4 years old. He was afraid to make new friends in kindergarten until they started shooting family videos. Thanks to the YouTube videos, he discovered and developed his talents and outgoing nature as a great leader. When the family lived in Ukraine, Ivan was the president of his school. Currently, he is the class leader at the American school in Dubai as well as a member of the school’s department for talented children. His energy and abilities are felt from a distance. All this success can be attributed to the family’s hard work, in which the children’s healthy development has always been a top priority. Creating videos has tested and grown Diana’s educational abilities as well. Producing videos for the channel, Diana had to consider how they would affect the growth and education of her own children.
Thanks to Diana’s creativity and attention, her own children were able to reach their potential at an early age. Working as a family to create children’s content inspired them to become the best version of themselves! Her example inspires many parents around the world and suggests that a loving parent can raise a knowledgeable and passionate child in any circumstance.
Diana shows not only talent, but also dedication to her project. Ultimately, the goal of “Vania Mania Kids” is to stimulate the mental development of children, foster a healthy lifestyle, and introduce values that will be useful in the audience’s future. The YouTube family is an inspiration to all who want to strive for a career that they love alongside the people who bring them the most joy.
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