[ad_1]
Image provided by PPDS.
PPDS, the global distributor for Philips Professional Displays, has launched the MUSE Digital Art Award and exhibition designed to highlight zero-emissions digital artworks, according to a press release.
Open to digital artists and art students worldwide, the program will exhibit art from 20 finalists on a Philips Tableaux zero-power display in Milan, Italy at a prestigious venue (whose identity has not yet been announced).
The first prize winner will receive a cash award of €3,000 ($3,126 USD) and a Philips Tableaux display.
PPDS is partnering with art schools, colleges and universities in Italy to develop the program, which began as a collaboration between Luca Guariniello, Marketing Manager Italy at PPDS, and Julia Rajacic, Art Curator.
The program has also received support from MNAD (National Museum of Digital Art), an autonomous museum created by Italy’s Ministry of Culture.
“This initiative represents an opportunity for visual artists to approach a brand-new media and the participants will be the first in all history to create artworks that will then be exhibited on a power-free display,” Rajacic said in the release. “Our goal is to inspire a new generation of artists looking to integrate eco-sustainable guidelines within the creative process, from the studio practice to the exhibition.”
“In front of the major challenges resulting from the global social and environmental crisis, it has become urgent to find new ways of seeing and doing – finding the energy for tomorrow,” Guariniello said in the release. “Communities facing significant uncertainty need to be more innovative. In this context, the role of creativity together with technology is key in shaping truly innovative future scenarios and experimenting with promising solutions. With MUSE, we’re continuing to break new ground, using our multi-awarding zero-power Philips Tableaux displays to deliver the first zero-emission digital art exhibition here in Italy, bringing together the world’s most artistic minds to help inspire us all to do more and safeguard the futures of generations to come.”
 |
Image provided by PPDS. |
[ad_2]
Source link
