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Image provided by Roots And More Pvt Ltd.
Miraj Cinemas has launched its latest multiplex in Mumbai, bringing India’s third-largest cinema chain (which is also 100% vegetarian) to 60 cinemas nationwide, according to a press release.
Located on the third floor of R Mall in Mulund West, the cinema contains four 3D-equipped movie screens and seating for up to 1,276 people, featuring Dolby Atmos sound systems along with laser projection technology.
Unique attractions include “The Beanery Cafe” offering food and drink, along with the “Chef Corner,” which provides chef-prepared, made-to-order dishes for moviegoers, with options including international and gluten-free offerings along with Jain cuisine.
Digital payment and cashless options are available, and customers can order at Pop Express kiosks, which are located throughout the multiplex.
The launch event included appearances by dignitaries, such as Shri Mihir Kotecha (MLA Mulund), also coinciding with the debut of the film Jawan.Featuring Bollywood star Shah Rukh Khan (also known as SRK), the action thriller broke Bollywood opening-day records, with Variety reporting that the film brought in an estimated $15.6 million opening day (including overseas collections along with Tamil and Telugu dubbed versions, breaking all previous records.
“In a significant leap forward, Miraj Cinemas is thrilled to unveil an exclusive Jain gourmet menu at our newly inaugurated Mulund location,” Bhuvnesh Mendiratta, COO at Miraj Entertainment Ltd., said in the release. “This landmark achievement solidifies our status as the first 100% vegetarian national cinema chain to offer this unique culinary experience. Our ‘Jain Corner’ presents an irresistible selection of Jain-friendly delicacies meticulously crafted to adhere to the most stringent dietary guidelines. This culinary innovation empowers our patrons to savor a superior cinematic and dining experience, all from the comfort of their seats. We extend a warm invitation to join us at Miraj Cinemas R-Mall in Mulund, where whether you’re a cinephile or a culinary enthusiast, our Jain Corner promises to enchant your senses.”
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Image provided by Roots And More Pvt Ltd. |
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