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Every week, Omnivex shares digital signage design tips on social media. Here are some of the most popular ones for the last six months:
- Go beyond the basics! Use color overlays and effects to add dimension to your digital signage visuals, turning simple content into eye-catching masterpieces on your digital screens.
- Remember the 60-30-10 rule! Balance dominant, secondary, and accent colors to achieve a visually pleasing composition on your digital signage screens.
- Mix and match colors for a dynamic display! Experiment with complementary shades and gradients to create visually engaging content on your digital screens.
- Grab attention with bold colors! Use vibrant hues that align with your brand to make your digital signage stand out from the crowd.
- Use color coding for easy screen navigation! Organize content and categories with distinct colors to guide viewers effortlessly through your digital signage screens.
- Create a visual hierarchy! Use size, color, and placement to emphasize important information and guide viewers’ attention effectively on your digital signage.
- Consider your target audience! Tailor your design elements, color schemes, and messaging to resonate with their preferences and demographics.
- Make use of negative space! Give your digital signage content room to breathe by strategically using empty areas to enhance visual impact and clarity.
- Create a seamless viewing experience by optimizing content for different screen sizes and resolutions. Ensure your digital signage content looks great on any screen!
- Engage your audience with interactive elements! Incorporate touchscreens, QR codes, or gestures to encourage user participation and create memorable experiences.
- Keep your interactive kiosk user-friendly! Opt for large, easy-to-tap buttons and intuitive icons to ensure a hassle-free navigation experience.
- Be consistent with your branding! Maintain a cohesive visual style across all your digital signage content, including colors, fonts, and logo placement.
- Are you struggling to come up with fresh content for your digital signage? Try repurposing existing content in new and creative ways.
- Less is more when it comes to designing content for digital signage. Learn how to simplify your messaging and create powerful visuals that leave a lasting impression.
- Create a margin around the outside of your screen layout, and use this as another guide for your composition. Don’t place anything important (such as a logo) in this area.
- To make the most effective digital sign design, research and collect as much information as possible, including screen size, resolution, type, and location.
- A contrast in size will help give your design a sense of movement and depth, create visual interest, reinforce focal points, and help establish a hierarchy.
- Digital signage design tip – Less is MORE! Limit words in headlines. Shorter is better! Follow the 5×5 rule: five words per line; maximum five lines.
- Play with contrast! Choose font colors that stand out against the background of your digital signage content to ensure your text remains legible in varying lighting conditions.
- Scale matters! Adjust font sizes based on viewing distance. Larger fonts are a must for screens viewed from afar, ensuring information reaches your audience effectively.
Related:
Make it dance! The art and science of crafting a dynamic digital canvas
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Omnivex
800-745-8223
Established in 1991, Omnivex enables organizations to transform data into dynamic visual communications and experiences. We help organizations empower, enhance, and extend their two most valuable assets – people and data.
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Jennifer Gvozdek
Jennifer is responsible for all aspects of marketing at Omnivex including strategy, communications, and execution. She has helped Omnivex redefine what digital signage is and how it can help organizations enhance and extend their two most valuable assets – people and data. Jennifer has over 25 years of software marketing experience at companies including PeopleSoft, Longview Solutions, and Microsoft.
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