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Tata Tea Gold has unveiled its 3D anamorphic DOOH advertising campaign, which was developed in partnership with Laqshya Media at South City Mall in Kolkata, India, according to a press release.
Image: Tata Tea Gold/Laqshya Media.
Tata Tea Gold has unveiled its 3D anamorphic DOOH advertising campaign, which was developed in partnership with Laqshya Media at South City Mall in Kolkata, India, according to a press release.
Designed to coincide with the Durga Pujo holiday celebration period, the campaign includes tributes to Bengali culture.
“Durga Pujo is a cultural extravaganza transcending the boundaries of celebrations by amalgamating culture, traditions, artistry, and devotion of people,” Puneet Das, president of packaged beverages (India and South Asia) at Tata Consumer Products, said in the release. “Handlooms are an integral part of festive celebrations, and with our Banglar Noksha Pujo campaign, we aim to pay tribute to the resplendent cultural craftsmanship of the region. By leveraging cutting-edge technology for contemporary storytelling, we endeavor to celebrate West Bengal’s acclaimed handlooms, creating resonance with our consumers. Further, our limited-edition festive packs persist in recounting the awe-inspiring handloom heritage of the state.”
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