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Ad tech firm Hivestack has launched Hivestack Curate, a DOOH marketplace with customizable inventory sourcing and curated deal management, according to a press release.
Hivestack, an independent, programmatic digital out of home (DOOH) ad tech company, has launched Hivestack Curate, a DOOH marketplace with customizable inventory sourcing and curated deal management, according to a press release.
The system integrates with more than 390 media owners across more than 35 markets, and includes first- and third-party data solutions.
“Hivestack Curate provides DOOH buyers with enhanced tools to operate and navigate the fragmented and complex programmatic landscape, enabling them to have more control and autonomy to strategically curate their supply inventory in a transparent and centralized platform,” Andreas Soupliotis, CEO and founder of Hivestack, said in the release. “This new marketplace will offer buyers unparalleled supply side decisioning power that can be managed across teams and platforms across the globe.”
“It has always been a priority across all of our clients to drive efficiencies and deliver the most impactful business outcomes for our partners,” Kevin McDonald, CEO at AgencyX Inc., said in the release. “Hivestack Curate provides us with enhanced abilities to streamline inventory selection in a more strategic and customized way and is a welcome addition to the programmatic DOOH buying process. We are now in a position to prioritize deal curation unlocking incremental value from DOOH deals and giving our clients improved visibility over their supply strategy.”
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