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Digital signage firm Broadsign has announced its partnership with Zitcha, a unified omnichannel retail media platform, according to a press release.
Digital signage firm Broadsign has announced its partnership with Zitcha, a unified omnichannel retail media platform, according to a press release.
The partnership will develop on- and off-site retail digital marketing and OOH solutions and strategies.
“The potential of in-store retail media is huge and yet still relatively underutilised by retailers and brand advertisers,” Troy Townsend, CEO at Zitcha, said in the release. “We think the ability to run in-store screens and report on transactions, similar to other marketing channels, is going to be a game changer for brands looking at how they spend their OOH budgets.
“By harnessing Zitcha’s unified retail media platform and our native Broadsign integration, retailers around the world wanting a comprehensive retail media solution can simplify and supercharge their in-store screens to drive additional incremental revenues and sales for advertising partners.”
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