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Assembly, a global media agency, has announced ShopConnect, a software tool combining programmatic buying of digital out-of-home marketing along with real-time experiences for consumers.
Assembly, a global media agency, has announced ShopConnect, a software tool combining programmatic buying of digital out-of-home marketing along with real-time experiences for consumers, according to a press release.
ShopConnect was designed in partnership with Talon, an independent OOH media agency, and Place Exchange, a programmatic SSP.
The tool is designed to contribute to the Assembly mission of omnichannel, full-funnel connected experiences.
“As advertisers seek smarter and more efficient ways to reach their target audiences, ShopConnect is the game-changer they’ve been waiting for and a significant leap forward in brand performance advertising,” Andrea Montano, EVP of insights and connections at Assembly, said in the release. “At Assembly, we find the change that fuels growth, and with ShopConnect, we’re pushing the boundaries of what’s possible and giving brands the power to harness the full potential of a data and tech-powered insights tool that makes retail campaigns more targeted, efficient, and measurable. Every impression should drive an outcome and ShopConnect pushes us further toward that goal.”
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