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Reveal Mobile, an OOH measurement provider, has partnered with LoopMe, an AI-powered advertising technology provider, to provide brand lift measurement as part of a full-funnel campaign performance solution, according to a press release.
Reveal Mobile, an OOH measurement provider, has partnered with LoopMe, an AI-powered advertising technology provider, to provide brand lift measurement as part of a full-funnel campaign performance solution, according to a press release.
The partnership aims to enhance LoopMe’s solution for AI-powered, in-flight advertising optimization services, which it offers in OOH, digital and CTV.
“As Out of Home grows based on the value it brings brand advertisers, reliable and affordable campaign measurement is critical,” Anna Bager, president and CEO at the Out of Home Advertising Association of America, said in the release. “New technologies from the application of programmatic to the deployment of experiential creative are enhancing the efficacy of OOH and brands marketers are noticing.”
“This partnership with Reveal is a critical step in measuring the impact of OOH campaigns on foot traffic, in-app, and online activities, and delivering brand lift outcomes across all consumer advertising channels,” Lisa Coffey, Global CRO at LoopMe, said in the release. “We are excited to expand our U.S. offering with purpose-built solutions for measuring campaign effectiveness in the OOH space.”
“We’re immensely honored to be chosen as LoopMe’s exclusive partner for Brand Lift surveys in the OOH channel,” Randy Kilgore, Reveal’s CRO said in the release. “LoopMe is a global organization with leadership in media optimization and analytics. They have the highest standards for themselves, and we’re humbled to be chosen.”
Related:
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