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Intersection, a digital out-of-home media and technology firm, has announced its partnership with TikTok, in which TikTok content is to be shared across New York City on Intersection’s LinkNYC digital signage network, according to a press release.
Intersection, a DOOH media and technology firm, has announced its partnership with TikTok, in which TikTok content is to be shared across New York City on Intersection’s LinkNYC digital signage network, according to a press release.
“Our collaboration with TikTok takes their initiative to every street corner of NYC,” Esther Raphael, CMO of Intersection, said in the release. “We are leveraging the full potential of LinkNYC to bring digital content into the rhythm of city life. This partnership is not just about expanding reach; it’s about enriching the urban experience with creativity and engagement. The vast network of LinkNYC stands as a testament to our commitment to innovative advertising solutions that resonate with the public in meaningful ways.”
“Our latest Out of Phone partnership with Intersection represents an exciting opportunity to entertain and delight those on-the-go in NYC,” Dan Page, global head of distribution for new screens at TikTok, said in the release. “This partnership also provides digital advertisers a unique and powerful new advertising channel, combining the power of TikTok’s captivating content with Intersection’s high-visibility locations.”
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