[ad_1]
Hivestack by Perion, which operates a digital OOH advertising platform, has announced its partnership with Eletromidia, an OOH media company based in Brazil, according to a press release.
Hivestack by Perion, which operates a digital OOH advertising platform, has announced its partnership with Eletromidia, an OOH media company based in Brazil, according to a press release.
As part of the partnership, 46,000 Eletromidia displays across Brazil will be available to advertisers via the Hivestack supply side platform, with daily viewership estimated at 29 million for the Eletromidia display network.
“A partnership with a company of Eletromidia’s stature demonstrates the global opportunities the DOOH market represents for Perion,” Tal Jacobson, CEO at Perion, said in the release. “Brazil is a dynamic and growing market, and I look forward to the talented teams from Eletromidia and Perion working together to plan, build, activate, and monetize high-impact programmatic DOOH campaigns across the country.”
“This is an incredible opportunity for us to offer Eletromidia’s premium DOOH inventory to both global and local advertisers,” Hector Gonzalez, chief revenue officer of the Americas at Hivestack by Perion, said in the release. “The partnership will create new revenue streams from ‘Outside-in’ campaigns and offer our demand side partners access to digital inventory on a much larger scale. At the same time, we look forward to supporting Eletromidia’s access the latest technology enhancements through our market-leading platform, thus enabling them to develop an audience impression-based business model.”
[ad_2]
Source link
