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Wi-Charge, a wireless power delivery solutions firm, has announced the launch of Wi-Spot 3.0, a wirelessly powered screen designed to provide DOOH advertising at points of sale without using disposable batteries or requiring wiring, according to a press release and an exclusive interview with Wi-Charge executives.
Wi-Charge, a wireless power delivery solutions firm, has announced the launch of Wi-Spot 3.0, a wirelessly powered screen designed to provide DOOH advertising at points of sale without using disposable batteries or requiring wiring, according to a press release and an exclusive interview with Wi-Charge executives.
Designed around the premise that approximately 85% of purchasing decisions happen in-store at the point of sale, the screens aim to reduce the cost and hassle of deploying retail media networks while making it possible to move displays throughout a store as needed.
The displays leverage a patented wireless power delivery technology that has been deemed safe by bodies including the FDA, with the system instantly interrupting power delivery when humans are detected in the delivery path.
Including upgrades and aesthetic updates, the Wi-Spot 3.0 provides data and analytics for in-store media, and it includes higher video resolution than previous models, along with enhanced CMS capabilities.
“Retail media networks is the fastest growing ad space in the history of the advertising market. Until now, it was mainly focused online, yet today there’s a huge thirst to tap into the enormous opportunity of high-margin, in-store ad space. To do that, a critical technology piece has been missing, and it is getting power to the shelves easily and at low cost,” Ori Mor, co-founder and chief business officer, Wi-Charge, said in the release. “Wi-Spot video displays are the first technology to deliver an easy and inexpensive way for retailers to deliver compelling content to consumers while they shop. Our initial customers have experienced an average of 3x increase in in-store sales for products promoted by Wi-Spots. We’re excited to help retailers and brands unleash the full potential of in-store retail media across the entire store and not be limited anymore only to where power plugs are available.”
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