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Place Exchange, a digital out-of-home supply side platform provider, has partnered with Reveal Mobile, an OOH measurement solutions firm.
Place Exchange, a digital out-of-home supply side platform provider, has partnered with Reveal Mobile, an OOH measurement solutions firm, according to a press release.
The partnership involves integration of Reveal Mobiles analytics with Place Exchange’s SSP software, allowing clients to measure cross-funnel analytics for campaigns.
“Measurement capabilities are essential for advertisers seeking to understand the impact of their OOH marketing and activating OOH alongside other media channels,” Dave Etherington, chief commercial officer at Place Exchange, said in the release. “The addition of Reveal Mobile to our industry-leading measurement offerings allows advertisers to easily select a cutting-edge solution built specifically for OOH and gain full confidence in the results of their OOH investments.”
“We purpose-built this company to measure Out of Home ad campaign performance when we founded it in 2014,” Jon Frangakis, chief commercial officer at Reveal Mobile, said in the release. “We’ve never wavered from that focus and having Place Exchange include us as one of their embedded campaign measurement solutions is a proud moment in our history.”
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