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Hivestack by Perion, a DOOH advertising technology firm, has partnered with Hong Kong, China-based Midland Realty to bring DOOH to real estate offices in North Asia, according to a press release.
Hivestack by Perion, a DOOH advertising technology firm, has partnered with Hong Kong, China-based Midland Realty to bring DOOH to real estate offices in North Asia, according to a press release.
As part of the partnership, DOOH screens in more than 50 Midland Realty offices will be integrated with the Hivestack Supply Side Platform for programmatic buys via PMP and Open Exchange.
“The partnership with Midland Realty represents a significant milestone in the programmatic DOOH market in North Asia as it launches an entirely new environment and audience set for marketers to target with their brand campaigns,” Troy Yang, managing director for North Asia at Hivestack, said in the release. “Midland Realty is the first mover in the real estate market to enable programmatic DOOH transactions via their shop front window screens and we are delighted to work with them to drive incremental revenue growth from programmatic DOOH.”
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