The Elara Las Vegas unveils digital signage upgrade

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The Elara by Hilton Grand Vacations, a resort hotel located in Las Vegas, has unveiled digital signage upgrades in partnership with SNA Displays, according to a press release.

The Elara by Hilton Grand Vacations, a resort hotel located in Las Vegas, has unveiled digital signage upgrades in partnership with SNA Displays, according to a press release.

The project included retrofitting of the hotel’s pylon display using SNA Displays’ Empire Exterior LED product line along with expanding display area by a factor of three to more than 3,000 square-feet of display space distributed across both sides of the two-sided pylon display, with content including on-premise messaging and DOOH advertising.

“With so much lighting and glamor on The Strip, it’s more important than ever for Las Vegas property owners to invest in high-quality LED for their large-format digital displays,” Doug Fundator, SNA Displays’ director of sales for casinos and gaming, said in the release. “It’s more cost-effective than ever to go bigger and bolder, and we’re seeing many clients substantially increase the size and impact of their messaging centers through these kinds of retrofits.”

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