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Hivestack by Perion, a programmatic DOOH supply side platform, has announced its expansion in the China DOOH market via partnership with Way.io, according to a press release.
Beijing, China. Image: Adobe Stock.
Hivestack by Perion, a programmatic DOOH supply side platform, has announced its expansion in the China DOOH market via partnership with Way.io, according to a press release.
As part of the deal, Way.io customers can activate campaigns in China and globally via the Hivestack by Perion SSP. Way.io customers include Alibaba, JD, NANFU, VIP.com and others.
“This strategic alliance with Way.io brings new opportunities to China’s substantial digital landscape, offering unparalleled access to global digital DOOH properties,” Tal Jacobson, CEO at Perion, said in the release. “This, together with our recent entry into Brazil, marks another significant step in fulfilling Perion’s commitment to expand our global footprint.”
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