Laqshya Group names Group Chief Creative Officer

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Laqshya Group, an India-based media, creative, technology, and experience firm, has named Rayomand J. Patell as its group chief creative officer.

Rayomand J. Patell, group chief creative officer at Laqshya Group. Image: Laqshya Group.

Laqshya Group, an India-based media, creative, technology, and experience firm, has named Rayomand J. Patell as its group chief creative officer, according to a press release.

Patell will partner with Manas Mohan, CEO at DigitaLabs, in developing creative for Laqshya Group. His previous experience includes roles at SSC&B Lintas, Contract Advertising, Havas, and Idealake.

“With Rayomand on board, Laqshya Group is sure to create work that is deeply differentiated and effective across media,” Alok Jalan, chairman, Laqshya Group said in the release.

“Clients look very carefully at the creative multiplier for campaigns across media,” Manas Mohan, CEO at DigitaLabs, said in the release. “Rayo’s expertise and experience in combining creativity and brand insights, especially in the digital space, will enable Digitalabs to create unique brands in the marketplace.”

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