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Tea Shop, a Spain-based bulk seller of fresh tea, has partered with nsign.tv for its in-store digital transformation project.
Tea Shop, a Spain-based bulk seller of fresh tea, has partnered with nsign.tv for its in-store digital transformation project, according to a press release.
The partnership includes digitization of nearly 100 stores located in Spain, Portugal, Italy, Brazil and Argentina. For most stores, this means installing a vertically-oriented 55-inch high brightness screen, along with a 22-inch touchscreen housing a digital catalog for customer use. Both display types run using nsign.tv digital signage players, and nsign.tv has created a support ecosystem for the brand’s digital transformation project.
“Our needs were focused on optimizing interaction with consumers, providing detailed information about our products in a dynamic and efficient way, as well as highlighting promotions and special events in a more effective way,” Ana María Avilés Pinto, marketing and communication manager at Tea Shop, said in the release. “In addition, we were looking for a solution that would allow a more agile and centralized management of content in all our stores.
“We are greatly helped by its [the content management system’s] intuitive interface, and thanks to this our team is able to manage and update the content of the displays efficiently, without the need for advanced technical skills,” Avilés Pinto added in the release.
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Image: nsign.tv |
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