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Place Exchange, a supply side platform for DOOH advertising, has announced its integration with DeepIntent, a Health DSP.
Place Exchange, a supply side platform for DOOH advertising, has announced its integration with DeepIntent, a Health DSP, according to a press release.
The partnership aims to allow pharmaceutical advertisers to access Place Exchange inventory.
“Digital out-of-home advertising is the next frontier for healthcare marketers looking to reach patients and HCPs beyond their devices,” Chris Paquette, founder and CEO at DeepIntent, said in the release. “We’re excited to offer Place Exchange’s extensive network of premium DOOH inventory to our customers and build effective targeting strategies that leverage DeepIntent’s unique audience capabilities, like our Patient Modeled Audiences, to serve DOOH ads in geographic areas that index the highest for targeted diseases and conditions.”
“We are thrilled to be partnering with DeepIntent on this first-to-market opportunity in bringing the unique benefits of programmatic OOH to healthcare advertisers,” Ari Buchalter, CEO at Place Exchange, said in the release. “Our publisher partners are looking forward to learning from DeepIntent’s healthcare expertise as we activate campaigns together and generate more opportunities for inclusion in omnichannel plans.”
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