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In a digital signage world crowded with brands, making your display stand out is crucial. Crafting impactful content is the key. Lachlan Ross presents 5 tips for engaging digital signage.
With more and more brands moving towards digital signage, you might be thinking, “How is my digital display going to stand out from this sea of beautiful, well-crafted content?”
The answer is simple — deliver engaging content that makes an impact!
O.K, it might not be that simple, but with a little planning and creativity, you can easily create the content of your dreams and keep your customers happy. Here are our top 5 ways you can create engaging content for your digital signage.
Use video graphics for your digital display
If you really want to capture attention, add a little video to your digital display. As we already know, motion is something humans are drawn to. If there’s a digital slideshow or video in the vicinity, shoppers are going to engage with it. So why not use this chance to really tell a story?
With high-quality, targeted video content, you give your business the best chance at attracting the eye of potential customers and letting them know what your brand is really all about. And, if you have the ability, shooting your own content is an even deeper way of building a connection with your loyal customers. With short, sharp videos and moving graphics, you’ll keep your playlists fresh and interesting, something customers simply can’t ignore!
Promote customer success stories on your digital display
A little social proof goes a long way when it comes to building trust with your customers. By including past success stories, potential customers can get a good glimpse of what you do and how well you’ve been doing it for others just like them. And if you decide to include photos or videos of your products or services in action, you can strengthen your brand credibility and attract more customers who feel confident in what you can do.
Use social media widgets on your digital display
A step in the direction towards interactive digital signage, social media is now playing a huge part in getting the public involved with your brand’s content.
Using social media widgets, you can quickly upload a YouTube clip, Instagram feed or Twitter review for all of your customers to see.
Got a happy customer who loves their new sneakers? A group of friends who’ve enjoyed their Friday night meal? Get them to take a photo, tag your business on your platform of choice, and share it on your digital signage displays for everybody to see – it’s that simple.
Use high-quality images
Using the best quality images that you can find is key to making your digital display pop. It gives you the best possible chance of leaving a lasting professional impression.
So how do you find the right images for your brand?
If you have the means, bringing in a professional photographer to snap some unique, branded imagery will definitely make you stand out from the crowd. If you don’t have access to a photographer, there’s a universe of high-quality stock photos available online. You can also check if your digital signage software provider offers a built-in image solution (like the Mandoe CMS image library).
Rotate and schedule fresh content
To keep your audience truly engaged, updating your content on a regular basis is the way to go. With a consistent rotation of news, specials, social media feeds and all the other awesome happenings in your store, your customers will never feel left out or fall behind with what’s going on with your business.
If your CMS software includes access to detailed marketing insights – like the ones that Mandoe CMS provides – you can easily schedule your content to switch over exactly when you want it to. This allows you to set start and finish dates for limited time promotions, or even start and finish times within the same day to keep things fresher than ever – it’s all at your fingertips!
Related:
Make it dance! The art and science of crafting a dynamic digital canvas
A voice crying out in wilderness, ‘What about content?’
Retail media: The 3rd and biggest wave of digital advertising
Content that dances: a digital signage design primer
Aesthetics meet purpose: Crafting compelling visual content for lasting impact
I’m a SAAS-focused marketer with 10+ years of experience who likes to think I’ve got a way with words – thanks for stopping by and checking out this blog.
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