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Outdoor advertising solutions firms Adkom, Blip and Broadsign are collaborating to bring over 2,000 large-format digital billboards onto the Broadsign SSP, according to a press release.
The deal connects advertisers to various DSPs already on the broadsign system while adding pDOOH revenue streams for independent advertisers on the Adkom and Blip networks.
“Programmatic DOOH is advancing at a rapid pace, and more advertisers and agencies embracing the channel want access to unique and targeted inventory via Adkom and Blip offerings,” John Dolan, global head of media sales and service at Broadsign, said in the release. “We’re thrilled to be collaborating with Adkom and Blip to bring Broadsign-supported DSPs and media buyers a host of new roadside screens, as demand for this kind of inventory continues to surge.”
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