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Lidcombe outdoor digital billboard with creative. Courtesy of QMS.
The Australian Rail Track Corp. has selected QMS to manage its Sydney out of home assets, effective as of May 1, according to a press release.
The deal includes 10 large-format billboards in Sydney, with locations including Princes Highway, Tempe, Joseph Street, Lidcombe and more.
“We are very proud to partner with the ARTC to manage and develop its out of home assets as a key part of our growing Sydney offering,” John O’Neill, CEO at QMS, said in the release.
“We are pleased to join forces with QMS, which has a proven track record of success in the out of home industry and a proven ability to enhance and upgrade assets and create new opportunities,” Mark Campbell, CEO and managing director at ARTC, said in the release. “QMS’ expertise in digital, audience insights, marketing and creativity will be a winning combination in re-launching our out of home locations to take full advantage of the huge audiences that pass them.”
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