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Black Rifle Coffee, a coffee brand that has branched into retail coffee locations, has partnered with Creative Realities, a technology firm offering digital signate, experiential, and SaaS services, to revitalize in-store digital signage at physical Black Rifle Coffee locations, according to a press release.
Black Rifle Coffee, a coffee brand that has branched into retail coffee locations, has partnered with Creative Realities, a technology firm offering digital signate, experiential, and SaaS services, to revitalize in-store digital signage at physical Black Rifle Coffee locations, according to a press release.
The partnership includes the Creative Realities Clarity CMS software, which is used to create content including promotions and dynamic video creative on store screens, along with POS integration and automations designed to enhance efficiency.
“At Black Rifle Coffee, we take pride in our commitment to providing exceptional experiences for our customers and team members, many of whom have served in our nation’s military,” Tom Davin, co-CEO at Black Rifle Coffee, said in the release. “Partnering with Creative Realities allows us to modernize our stores through digital integration, ensuring that our customers have a seamless and engaging experience. Our goal is to serve great coffee in a great environment, and this step will help us meet that goal.”
“At Creative Realities, we believe in pushing the boundaries of what’s possible in customer engagement,” Rick Mills, CEO of Creative Realities, said in the release. “Teaming up with Black Rifle Coffee allows us to showcase the power of integrated digital solutions, creating an experience that goes beyond coffee consumption and extends into a realm of seamless, personalized interactions. We are proud to partner with Black Rifle Coffee and their franchisees to amplify their brand presence and personality, drive sales and cultivate lasting connections with their valued customers.”
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