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Bowling Center Television, a digital Out-Of-Home/Connected TV network, has launched across multiple American markets, including New York, Philadelphia, Charlotte, and Tampa/St. Petersburg, according to a press release.
Bowling Center Television, a digital Out-Of-Home/Connected TV network, has launched across multiple American markets, including New York, Philadelphia, Charlotte, and Tampa/St. Petersburg, according to a press release.
The launch was achieved in partnership with Strike Ten Entertainment (aka STE), the Bowling Proprietors’ Association of America (aka BPAA), and Equity Sports Partners; the network also leverages Cisco technology.
Bowling Center Television is now active on a network spanning more than one thousand bowling center locations and more than 13,000 screens.
“We are delighted to share the exciting news that BCTV is now officially live, offering audiences the chance to enjoy and engage with its carefully curated, daily updated content,” Cliff Kaplan, chairman of BCTV, said in the release. “We eagerly anticipate the expansion of the BCTV experience, reaching more bowling centers and connecting with broader audiences.
“”BCTV is setting a new standard for entertainment in the bowling and family entertainment centers industry, introducing a model that redefines how a sport and its industry harness and engage with audiences at scale,” Kaplan added in the release. “Preliminary data through the initial BCTV deployments suggests that BCTV’s audience metrics far surpass many industry standards in the DOOH space.”
“BCTV is poised to boost business for our bowling centers and elevate the consumer experience for our patrons,” John Harbuck, president at STE, said in the release. “This groundbreaking platform creates fresh, new avenues for engagement and promotion, and we look forward to witnessing the positive impact it will undoubtedly have on the bowling industry, catering to the tens of millions of bowlers who visit our centers each year.”
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