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Digital ad network Screenverse has announced its partnership with Boys & Girls Clubs of Greater Washington to increase awareness, donations, and volunteering for the charity.
Digital ad network Screenverse is partnering with the Boys & Girls Clubs of Greater Washington to increase awareness, donations, and volunteering for the charity, according to a press release.
The partnership includes media owners such as Corner Media, theBulletin, and Key Media, who collaborated to donate DOOH advertising inventory.
The deal includes more than $200,000 in free ad space on more than 250 screens, with locations including residential buildings, convenience and grocery stores, and premium urban panels across the DMV area (which includes Washington D.C., Maryland, and Virginia).
The campaign’s creative includes BGCGW mission-oriented content, including interactive QR code elements designed to streamline the effectiveness of the initiative.
“We are grateful for this opportunity to partner with Screenverse,” Gabrielle Webster, president and CEO at BGCGW, said in the release. “This kind of visibility helps the community continue to become more aware of our mission and Club member stories. Donor and volunteer impact is important work affecting the lives of Club members every day. This would not be possible without Screenverse’s generosity and collaboration.”
“First of all, we believe in the mission of BGCGW,” Adam Malone, co-founder and president at Screenverse, said in the release. “As we grow our business, we will continue to look for ways to give back, pay forward, and invest in organizations that create real impact. We are proud to leverage our media to reach people who might be interested in supporting these programs.
“When we met Mrs. Webster, the CEO of BGCGW, we immediately recognized that she, her team, and the entire organization deserved not only recognition but also greater attention for their outstanding work. As a company, we care about the communities we are in and are doing what we can to inspire positive change. Our partnership with BGCGW is a source of pride, and more importantly, a source of purpose for us. And we are just getting started!”
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