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Clear Channel Outdoor has marked the close of another annual digital OOH media campaign celebrating Hispanic Heritage month, according to a press release.
Clear Channel Outdoor has marked the close of another annual digital OOH media campaign celebrating Hispanic Heritage month, according to a press release.
This year’s creative was a variation on the 2023 theme of “Latinos: Driving Prosperity, Power, and Progress in America.”
Art directors Daniel Herrera, R.J. Ortiz and Andrew Paramo helped shape the creative content for the campaign, which ran across digital OOH displays and social media channels owned by Clear Channel during Hispanic Heritage Month, which falls from September 15 to October 15 each year.
This publication reached out via email for comments on the campaign.
“Our campaign not only recognizes the vital contributions of the Hispanic community, but also embraces the unwavering pride Hispanics take in their heritage, stories and achievements,” R.J. Ortiz, program designer at Clear Channel Outdoor, Airports Division, said via email. “With this purpose in mind, we developed the creative in both English and Spanish languages to ensure that every Hispanic individual, spanning from first generation to fifth generation and beyond, can resonate with these messages, within the communities they live in.
Additional samples of the content are available below.
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Photos: Clear Channel Outdoor |
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