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Creative Realities, a digital signage and media firm, has teamed with IceBox Network, an ad network specializing in grocery, convenience, and liquor stores, to deploy retail digital signage a atop ice coolers in high-traffic retail locations, according to a press release.
Creative Realities, a digital signage and media firm, has teamed with IceBox Network, an ad network specializing in grocery, convenience, and liquor stores, to deploy retail digital signage a atop ice coolers in high-traffic retail locations, according to a press release.
IceBox Network is a subsidiary of DOOH tech firm Digi Point Media and has approximately 85,000 end points across 37 U.S. states, with advertising sites including groceries, pharmacies, hardware stores and liquor stores.
The partnership includes use of the Creative Realities ReflectView CMS and Reflect AdLogic platform software along with integrated programmatic platforms.
“We’re seeing a significant shift in advertising expenditure from traditional broadcast and online channels to in-store point-of-purchase,” Paul Calce, president and founder at Digi Point Media, said in the release. “This means there are more ads in need of locations than there are available in-store placements in high-traffic areas. We’re addressing this challenge with Creative Realities by creating unique, high-impact placement opportunities for advertisers, effectively expanding the advertising landscape in an increasingly competitive market.”
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