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A view of digital signage adorning the entrance to an elevator bank at the Iselin, New Jersey project. Image provided by SNA Displays.
A building in the Metropark Corporate Campus in Iselin, New Jersey has unveiled a revamp of its lobby including a heavy emphasis on digital signage provided by SNA Displays, according to a press release.
The CBRE-owned building has installed two LED video walls that wrap around the entrances to the lobby elevator bays, each display featuring 1.2mm pixel pitch and assembled from the SNA Displays BOLD Interior LED product line.
One display features concavity to match the lobby space, with resolution at 990 x 3,600 pixels, not including doorway cutout. The other display features resolution at 990 x 3,120 pixels.
The SNA Displays Client Services Group is providing managed services for the displays, including content management, and content includes biophilic creative such as aquarium scenes.
“Large-format video walls like this that greet visitors with subtle, peaceful content actually make a bold statement,” Mike Sabia, director of CSG at SNA Displays, said in the release. “It tells visitors they aren’t entering a cold, sterile environment. High-end LED video technology, when paired with rock-solid creative, gives owners and users a powerful tool to welcome guests and staff alike into their space.”
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A wide view of the lobby video wall featuring concavity. Provided by SNA Displays. |
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